The system of state public publications as a new communication tool between society and state archives. The experience of the Sverdlovsk region

Abstract

As part of the system of state institutions, archives are included in the digital transformation program of Russia, where one of the priority areas is the provision of services to citizens using online resources. The new communication policy of Russian archives is being implemented today, among other things, through the system of state publics – official pages in social networks of archival departments, state and municipal archival institutions. The use of the new tool has significantly simplified the interaction of archives with society and, at the same time, required new competencies from archivists. The article considers the experience of working in social networks of the Archives Department of the Sverdlovsk Region assigned to act in the field of archival affairs. An analysis of linear diagrams of visits to the state public made it possible to determine the socio-demographic characteristics of visitors and the most popular types of content. At the same time, challenges emerging in the process of mastering the new communication channel are noted: a limited audience of the public, the lack of experience of archivists in working with technologies in the field of Social Media Marketing, etc. Therewithal, with the emergence of a new communication channel, important changes for the better have occurred in the work of the Sverdlovsk archives: the involvement of a young audience in working with archival information, increased efficiency in the interaction of archives and citizens, and the formation of a direct channel of feedback with society.